One day.Twenty seats.Live calls.
A full day of MCA sales training in New York City, ending on the phones. You don't leave with notes. You leave with deals in motion.
This is not a place to get pitched.
Nobody is selling you software. Nobody is pitching a funding program from the stage. There is no upsell at the end. It's one room, one day, and the actual mechanics of closing merchant cash advance deals.
- Pure sales training, start to finish. Opening, psychology, closing, and how you actually win a deal in this industry.
- Live dialing in the room. Real merchants, real objections, coached in real time.
- Twenty people. Small enough that every rep gets on the phone and gets corrected.
- Built for people already in MCA. If you don't know what a stip is, this isn't your day yet.
The day, in order.
Morning is mechanics. Afternoon is phones. The last block is where it gets real: live calls, coached, produced in the room.
Opening
The first fifteen seconds of a call decide whether there's a second minute. How to open so the merchant stays, what to say when they don't want to talk, and how to control the frame before they realize there is one.
Sales psychology
Why merchants say yes, why they stall, and what's actually happening when an owner goes quiet on a $60K offer. Reading the person, not the file.
Closing
Advanced close mechanics. Handling the objections that kill deals in this space, structuring the ask, and getting to signature without dropping your rate to do it.
How to win an MCA
Speaking the industry's language well enough to move a deal instead of just sounding like you know it. Positioning against other brokers, working the file, and protecting the renewal once you've funded it.
Live dialing
Phones on. Everyone dials. Every call is coached in the room, in the moment. By the end of the day, the room is producing live calls and live deals. That's the point of the whole thing.
Who this is for.
Come if you are
- A closer who's already funding deals and wants to fund bigger ones
- A shop owner or team lead who wants to see what elite training looks like up close
- A rep who's plateaued and knows it
- Someone who's watched the breakdowns online and wants it in person, on the phone
Skip it if you are
- Brand new and still learning what the product is
- Looking for leads, software, or a funding partner
- Hoping to sit in the back and take notes
- Not willing to pick up a phone in front of nineteen other closers
Who's running it.
Sam built his reputation as a top-producing closer, then started posting live deals and call breakdowns online. It wasn't long before shop owners started asking him to bring that same approach to their floors.
Today he travels nationwide to train the top MCA and alternative business funding brokerages in the country and works virtually with shops around the world. He works with owners on structure and process, sharpens experienced closers, onboards new reps, and consults on how teams sell.
This is the first time he's put it all in one room, in one day, on live phones.
Twenty seats. That's the room.
Once they're gone, they're gone. Seats are confirmed in the order deposits clear. Pricing goes to reserved seats first.
- Full-day intensive in New York City
- All four training blocks plus live dialing
- Real-time training on your own calls
- A room of twenty closers, not two hundred seats
- Nothing pitched to you. Nothing sold from the stage.
Date, time, and venue will be sent to reserved seats first.