This is the floor,on video.
Sam trains the top brokerages in the country in person. Most reps can't get in that room. This is what's taught there, recorded, organized, and yours to work through as many times as you need.
Not theory. Not motivation. The call, the objection, the close, the renewal, taught by someone who did it on a phone this week.
- Short lessons, one idea each. Most are a minute or two, so you can watch one, dial, and come back.
- The actual cold-call script, line by line, with the PDF. Same for call structure, objections, and strategy.
- Four hours of Sam training a real floor, recorded. Fundamentals, opening, and a full live session.
- Lifetime access. New lessons get added, you get them.
Run a floor? Train my floor instead.
Nine chapters. Every lesson listed.
In the order a deal actually happens. Product, opening, tone, script, objections, close, deal flow, then the long game. Chapter nine is Sam on a real floor.
- Product knowledge and qualification
- What an MCA actually is
- Why MCAs exist
- MCA qualification
- Time in business
- Payment affordability
- Term loan, SBA, LOC
- Product matching
- Summary
- Call structure and opening control
- The purpose of the opening
- Pattern interrupt
- Authority framing
- Common call mistakes and how to fix them
- On qualifying
- Final thoughts on opening
- Call structure PDF
- Tone, pace, control
- Proper sales tone
- Pace, the hidden weapon
- How to control pace
- Tone and pace thought experiment
- Control: directing without pushing
- The cold call script
- First five seconds
- Purpose of capital
- Amount requested
- Timeframe
- Revenue and positions discovery
- Credit score matrix
- Qualifications alignment
- Why do this on opening?
- Full script run-through
- More info to collect
- Defaults
- Confirm email for app and docs
- Merchant lockstep
- Adjusting for inbound
- Script PDF
- Objection mastery, real world
- Core principles of objection mastery
- "Rate is too high"
- "Can't do daily payments"
- "I need to think about it"
- "I'm already working with someone"
- "I get a thousand calls a day"
- "You all sound the same"
- Opening objections speed-run
- "I already got funded"
- Final thoughts on objections
- Objections PDF
- Closing deals mindset
- Closing before the offer
- Soft pitch basics
- Never pitch first approval
- Price anchoring
- Presenting the offer properly
- Smoke out the objection
- "I need to think about it"
- Detachment
- Taking the candy away
- Saying no as a close
- Closing thoughts
- Deal flow
- Real deal timeline
- Why deals fall apart
- Proper expectations language
- Document control
- Deal submission
- Post-funding, renewals, refi
- Book of business
- Ethics in business funding
- Knowing when not to sell
- Reputation
- Building repeat business
- The professional standard
- Fundamentals, 30 min
- Full session, 1 hr 20 min
- Mastering the opening, 21 min
- Full live training, 2 hr 7 min
What reps say.
"Took me from $40k/month to $120k/month in just 90 days. The scripts alone are worth 10x the price."
"Trained my entire team with this course. Our close rate went from 22% to 47%. Game-changing."
"Finally a course that teaches real tactics from the trenches. No fluff, just results."
Get access.
- Nine chapters, seventy-plus video lessons
- Script, call structure, objections, and strategy PDFs
- Four hours of recorded live floor training
- Every new lesson added, at no extra cost
Secure checkout. Login details arrive by email within a few minutes.
One purchase, one login. If you've got a whole floor to train, apply for floor training and Sam will put together access for every rep plus the live component.
One deal. That's what this costs.
A single funded deal at a normal commission covers the course. Reps who work through it and change nothing on the phone get nothing. Reps who work through it and run the system close more, and they close more for the rest of their career.
Start at chapter one even if you've never made a call. Start at chapter five if objections are what's killing you. It's yours either way.