The Bookof Business
Advanced MCA closing, written by someone who still takes calls. Featuring The Vertical Sales Protocol.
This is not a beginner's book.
There is nothing in here about what an MCA is or how to read a set of stips. This is the advanced end of the job: how to close deals, how to run a floor, and how to build a training system that keeps producing when you're not in the room.
Built for shop owners, team leaders, closers, and reps who want to take their business as far as it can go.
- How to open a call so the merchant stays on it, and how to use the language of the industry to actually move a deal.
- How to handle objections, control the conversation, and close at a higher level.
- How to protect and grow a renewal book once you've built one.
- How to build a closer's floor, and the training system behind it, so it runs without constant hand-holding.
What's inside.
Twelve chapters and a toolkit, built around what actually happens on the floor, on the phone, and inside real broker shops.
- The C.A.R.E. ModelThe posture behind every call. Who you are on the phone before you say a word.
- Vertical Sales Protocol (VSP)The framework the book is built around.
- The Question Ladder, AdvancedThe questions that pull the real objection out of a merchant instead of the one they give you first.
- The 5-Step Call FlowThe call, in order. Where each step starts, where it ends, and what has to happen before you move on.
- Objections Are InvitationsStalls and pushback as the moment a deal actually gets made, and how to walk toward them instead of around them.
- Close Clean, The E.A.S.Y. MethodGetting to yes without dropping your rate or talking past the close.
- The Renewal GameProtecting the book you've already built, and growing it. This is where the money is.
- Reading the Room on the PhoneTone, silence, pacing. What a merchant is telling you that they aren't saying.
- The Follow-Up SystemThe deals that fund on the fourth touch, and the system that makes sure there is a fourth touch.
- Building a Closer's FloorHiring, onboarding, and the training system that gets a floor producing without you standing over it.
- Advanced Industry PlaybooksHow the deal changes by vertical, and how to speak each merchant's business back to them.
- The Closer's CodeThe standard. What you hold yourself to when nobody's listening to the call.
- Appendix: The Closer's ToolkitThe scripts, frameworks, and checklists from the book, pulled together in one place.
Who it's written for.
Read it if you are
- A closer who's already funding deals and wants to fund bigger ones
- A shop owner or team leader trying to get a floor to produce without you standing over it
- An operator who wants the mechanics, not the motivation
- Someone who's watched the breakdowns online and wants the whole system in one place
Skip it if you are
- Brand new and still learning what the product is
- Looking for a script to read word for word
- Hoping for a mindset book
Who wrote it.
Sam built his reputation as a top-producing closer, developing his approach through years of real-world selling and live deals.
He began posting live deals, call breakdowns, and sales strategy online, and it wasn't long before shop owners started asking him to bring that same approach to their floors. Today he travels nationwide to train the top MCA and alternative business funding brokerages in the country and works virtually with shops around the world.
Most people first find him through @samksells on Instagram and YouTube, where he continues to break down real sales calls and the mechanics behind them.
Get the book.
- The Book of Business, 6 × 9 paperback
- The Vertical Sales Protocol, the full framework
- Opening, objections, closing, renewals, and running a floor
Secure checkout. Ships within one week of your order. You'll get an order confirmation by email, and a tracking notice when it goes out.